Reputation Management

Not sure what customers are saying about you? Do you know where your business is listed online? With Reputation Management from S & S Business Consultants not only will you get updated every time there is a review online for your business, but we will also answer the review for you!

Why Reviews Are Important

Most business owners know that word-of-mouth is their best advertisement, and having as many 5-star reviews as possible online drives new customers to their business while also increasing their rankings on Google. Reviews on sites like Google My Business pages, Amazon, Yelp, Facebook and other review sites guide the decisions of consumers for the products or services they need.

Did you know:

  • 92% of consumers rely on reviews regularly when making buying decisions locally
  • 88% of consumers trust reviewers as much as recommendations from friends and family members

Why Responding to Reviews Builds Trust with Your Customers

If you reference the Google My Business support page, it is stated ” Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location. Encourage customers to leave feedback by creating a link they can click to write reviews.”

It is easy to see how great a business is when there are great ratings and reviews, but what about the bad reviews?

Do you ever look at the bad reviews of a business or product before buying the service or going to the establishment? Most people, or maybe the customers you would want buying your product or service, can see the reviewers that are alway unhappy or if the review is from an disgruntled employee or competitor. However, if you really don’t give a great service or product, people will see that as well.

It is important to respond to the negative reviews in a way that isn’t being defensive, mean or not acknowledging the problem. It is also recommended that you ask them to contact the office manager or owner, and let them know you want to make it right should there be a legitimate complaint. Nobody and no business is perfect, so making sure your customer and potential customers of the future know you care is important.

Increase Your Ratings & Rankings in Google Maps 3-Pack

Did you know that businesses that show up in the Google Maps 3-Pack on average get 700% more traffic to their website than their competitors that don’t? There are many factors that will help you get there, but you have to have you listing claimed first. Typically, you also need to be active on your GMB account; especially if you are in a competitive market and/or industry.

You can learn about the importance of GMB Posts here. GMB posts are really helpful in boosting your rankings, but that isn’t part of our Reputation Management solution. However, adding pictures and making sure your profile is filled out properly is part of the service. Research shows that businesses with more than 100 images on GMB get 520% more calls, 2717% more direction requests, and 1065% more website clicks than average competitors in the same industry.

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